Free AI audit

AI-first marketing agency

make it bttr

AI-first marketing for teams that know "fine" isn't a strategy. Claude skills, AI search visibility and automation, backed by real performance marketing.

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Sample

01 / Primary focus

ai-first marketing

The shift

your buyers are asking ai first

Search is moving into AI answers. If an assistant doesn't know your brand, you're not on the shortlist.

Free AI audit

how the audit works

  1. Step 1

    Tell us about you

    A 2-minute form. No call needed to start.

  2. Step 2

    We run the audit

    AI visibility check, workflow scan and quick wins.

  3. Step 3

    Get your report

    Plain-language findings in 5 business days. Yours to keep.

Start my audit

Proof, not promises

built by bttrly

Skills and systems we built and run in our own work, shown by what they help us do.

  • Before and after product description for a pillow block bearing listing: a generic paragraph rewritten into a specific intro, a specifications list and machine fitment

    Rewrite whole product catalogs into SEO/AEO-ready, human-sounding descriptions and publish them straight to Shopify

    Catalog SEO rewriter

    A Claude skill that reads a product page, writes an SEO and AI-search-ready description, edits it to sound human and updates Shopify through its API.

  • Terminal view of a Google Tag Manager build listing GA4, Google Ads and Conversion Linker tags beside a passing automated tracking test run

    Plan, build, test and audit Google Tag Manager tracking from a written plan, with no hand-clicking through tag setup

    Tracking automation (GTM skills)

    A set of Claude skills that scans a site for trackable elements, writes the tracking plan, configures Google Tag Manager through its API and tests the events.

  • First page of an SEO audit report showing the report header and crawl scope, with the findings blurred

    Crawl a site and turn the findings into a prioritized, client-ready report in a single session

    AI-assisted SEO audit

    A Claude skill that crawls a site, checks technical and on-page SEO, and writes up the issues in order of impact.

See all skills
  • Terminal view of the parts manual skill file and the extractor's command-line help for turning a PDF manual into a Shopify import CSV

    Turn PDF parts manuals and exploded diagrams into structured parts lists and catalog import files

    Parts manual extractor

    A Claude skill that reads PDF parts manuals, pulls out part numbers, descriptions and diagram callouts, and checks them against a Shopify catalog.

  • Product JSON-LD for a Tadano crane part with SKU, MPN, brand, offer and return policy, plus breadcrumb and FAQ nodes

    Generate product structured data that AI assistants and Google Shopping can read

    Product schema generator

    A Claude skill that writes schema.org Product JSON-LD for a parts catalog, including part numbers, brand, offer and fitment details.

  • Terminal view of the AI search skills and the eight-step workflow for checking whether AI shopping assistants can read a store's products and policies

    Audit and improve how brands show up in ChatGPT, Gemini, Perplexity and Google AI answers

    AI search (AEO) skills

    Claude skills for AI search: checks on how assistants describe a brand, structured data and llms.txt reviews, and AI shopping readiness checks.

  • Terminal listing of the 32 blog skills and the phases of the blog-writing workflow, from surface targeting to delivery

    Research, write, fact-check and optimize long-form content for search and AI citation

    Blog engine (claude-blog)

    A suite of Claude skills covering the full blog workflow: briefs, outlines, drafts, fact checks, schema and content refresh audits.

  • Terminal listing of 12 LinkedIn skills and the steps the content planner follows to build a week of posts

    Plan, draft and humanize LinkedIn content and track engagement

    LinkedIn skills

    Claude skills for LinkedIn: weekly content plans, post and comment drafts, a pass that strips out AI phrasing, and engagement analysis.

  • Terminal view of the paid media skills and the workflow for diagnosing which layer is wasting ad spend

    Generate ad creative variations and audit paid campaigns for wasted spend

    Paid media skills

    Claude skills that write ad copy variations for Google, Meta and LinkedIn and review paid traffic for spend that isn't paying back.

  • Terminal view of the conversion review skills and the checkout friction workflow with its ten checks

    Review product pages, checkout flows and offers for conversion friction

    CRO and e-commerce review skills

    Claude skills that review product pages, checkout flows, offers and promotions for friction, with findings ranked by effort and impact.

  • Terminal view of the copy skills with the seven copy-editing sweeps and eight humanizing passes

    Write and edit on-brand copy for pages, emails and launches

    Brand and copy skills

    Claude skills for writing and editing copy, from page and email drafts to edits that hold a brand voice and cut generic AI phrasing.

Also in the toolkit

the rest of the stack

Who we work with

who it's for

  • Business owners

    You want results without the jargon.

  • Startups & SaaS

    You want leverage, not headcount.

  • In-house teams

    You want AI skills inside your team.

Tim Lane, founder of bttrly

Who's behind bttrly

hi, i'm tim

I've spent 13+ years in digital marketing, agency-side and in-house, running SEO, paid media, websites and tracking for multi-location brands, ecommerce stores, B2B companies and SaaS startups.

I'm also a US Army veteran (Sergeant) and co-founded Helping Heroes, a nonprofit that made home modifications for disabled veterans.

I started bttrly here in Iowa because AI changed how buyers find companies, and most marketing hasn't caught up. Every skill in "Built by bttrly" is one I helped build and use in my own work.

  • 300%+YoY inbound leads (website redesign)
  • 500%+top-10 ranking keywords
  • $25Mpipeline revenue across client accounts
  • 50%lower cost per lead (multi-location)

Results from Tim's past roles

FAQ

questions

What is AEO, and do I need it?

AEO (answer engine optimization) is the work of making your brand easy for AI assistants like ChatGPT, Gemini, Perplexity and Google's AI answers to find, understand and cite. If your buyers research before they buy, some of them are already asking those assistants. The free audit shows you what they hear about you.

What's a Claude skill?

A folder of instructions, scripts and reference material that teaches Claude how to do one specific job your way. Claude loads it when the task comes up, so nobody re-explains the method every time. We build skills around the playbooks your team already uses, and you own the files.

Is the audit really free?

Yes. You fill in the form, we run the audit and send you the report. There's no fee and no obligation, and no sales pitch unless you ask for one.

What's in the report?

An AI visibility check (what the assistants say when buyers ask about your category), a scan for workflows worth automating and a short list of quick wins. It is written in plain language and lands in your inbox within 5 business days.

Do you work with small businesses?

Yes. We work with business owners, funded startups and SaaS companies, and in-house teams at larger companies. The audit is the same for everyone, and the work is scoped to what you actually need.

How do engagements work?

Most start with the free audit. If you want help with what it finds, we agree the scope first: a one-off project or a monthly engagement, depending on the service. Nothing starts until you've said yes.

Free AI audit

let's make it bttr

Report in 5 business days. No sales pitch unless you ask for one.